By wearing NIKE(RED) laces on their feet (or hands, heads, arms, waist) Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro, along with Maria Sharapova and Kobe Bryant want to encourage fans globally to Lace Up Save Lives.
This is a pretty nice ads which brings the message that we can do more things with the (NIKE)RED laces including to help stop the spread of HIV/AIDS in Africa. But Fabio Cannavaro's lace earphone and Andrei Arshavin take lace as his breakfast?? LMAO, this is funny.
How (NIKE)RED laces works?
- You purchase (NIKE)RED laces.
- Nike is contributing 100% of its profits from the sale to the Global Fund and to football-based programs that help fight AIDS in Africa.
- Funds are received by programs like Grassroots Soccer, which uses football as a framework to teach youths how to avoid contracting HIV/AIDS.
- Funds are also contributed to The Global Fund to fund HIV/AIDS programs that support the purchase of lifesaving Antiretroviral (ARV) medication, training of medical staff, HIV testing and treatment to help prevent the transmission of the virus from pregnant mothers to their babies.
- Life-saving knowledge is received by the next generation in Africa.
