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Tuesday, November 10, 2009

Proton's future plans





Proton group managing director, Datuk Syed Zainal Abidin Syed Mohamed Tahir has been interviewed a lot by the media recently and revealed some Proton's future plans. Here is the interview summary I found after searching through websites and blogs.

  • Waja 2010 - rebadged eighth generation Mitsubishi Lancer
  • Perdana 2011 - done through collaborations
  • Persona 2012 - designed by Italdesign-Giugiaro SpA
  • Chinese automaker Youngman’s Europestar brand is building a new GEN2, engineered by Lotus. Proton will own this new GEN2’s platform.
  • Proton’s new model investments will be in core models. Models with lower volumes will be through collaborations.
  • The Campro’s lifecycle will end in 2014, a new engine will replace it.
  • Proton will be consolidating its plants to Tanjung Malim in 3 years time.
  • Proton plans to continue a typical Japanese 5 year lifecycle for all its products, but this could go to 7 years at most.
  • in talks with Chinese company collaborating on an sport utility vehicle (SUV)
  • will look into the hybrid car segment
  • in talks with South Korean battery company and an electric motor corporation

Holy cow! The new Proton Persona will have Italian root. I must admit under Datuk Syed Zainal Abidin Syed Mohamed Tahir's 4 years leadership so far, Proton has improved and ready to go forward.
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